Greenhouse gas emissions are a major factor in climate change, and organizations can use social media to increase their impact on conservation. The Alameda County sustainability team is committed to making the county one of the best places to live, work, and do business. The OCAC, an intersectoral coalition dedicated to racial and economic justice, is dedicated to engaging Oakland residents in creating and implementing climate solutions that strengthen the environmental, economic, and social resilience of front-line communities. The Alameda County Green Business Program helps businesses follow best practices for energy and water conservation, waste management, and more. Facebook utilizes a patented algorithm to decide which posts appear in a user's news feed and how long they stay there; posts with the most interactions tend to appear in the news sources of more users.
To maximize visibility, organizations should include a few well-crafted sentences in the “information” section of their social media accounts that explain their mission and work. While this brevity is beneficial for users' browsing experience, it can be limiting when trying to describe an organization's next event or recent successes. The Environmental Management Fund's Community Conservation Partnerships Program provided a grant for this website, which is administered by the Office of Recreation and Conservation of the Pennsylvania Department of Conservation and Natural Resources. In the early days of social media, hashtags were often used in posts to create a unifying element for specific projects or events. Nowadays, one of the best practices in social media management is to use content on social media to direct viewers back to the organization's website.
It is also important to consider when and how to post materials provided by other people.
